How to open a coffee shop: a complete guide from preparation to operation
In recent years, coffee culture has rapidly gained popularity in China, and opening a coffee shop has become the dream of many entrepreneurs. Combining the hot topics and hot content across the Internet in the past 10 days, we have compiled a structured guide to help you build a successful coffee shop from scratch.
1. Market research and positioning
Before opening a store, you need to fully understand the market demand and competitive environment. Here are the popular recent coffee consumption trends:
| hot trends | Specific performance |
|---|---|
| Healthy drinks | Growing demand for low-sugar and plant-based milks (oat milk, almond milk) |
| Creative specialties | Fruit coffee and tea-coffee fusion drinks are popular |
| Environmental protection concept | Biodegradable packaging and low-carbon operations have become selling points |
2. Site selection and decoration
Site selection is one of the key factors in the success of a coffee shop. The following are recent popular site selection strategies:
| Site selection type | Advantages and Risks |
|---|---|
| business district | There is a lot of traffic, but the rent is high |
| Around the community | Stable customer base and less competition |
| university town | There are many young customers and high consumption frequency |
The decoration style must be consistent with the brand positioning. Recently popular styles include:
3. Equipment and raw material procurement
The core equipment of the coffee shop includes coffee machines, grinders, refrigerators, etc. The following is a basic equipment list and budget reference:
| Device name | Budget range (yuan) |
|---|---|
| espresso machine | 20,000-100,000 |
| grinder | 3,000-10,000 |
| Refrigerator | 5,000-15,000 |
Raw material procurement needs to focus on quality and supply chain stability. Popular coffee bean producing areas recently include Ethiopia, Colombia and Yunnan.
4. Menu design and pricing
The menu should have a mix of classics and creative drinks. The following are the most popular coffee categories recently:
| Category | Recommended price (yuan) |
|---|---|
| Americano | 18-25 |
| latte | 25-35 |
| Creative specialties | 30-45 |
5. Marketing and Operations
Using social media for promotion is a popular strategy recently:
In addition, regular theme activities (such as coffee tastings and hand brewing classes) can also attract customers.
6. Summary
Opening a coffee shop requires comprehensive planning from market research, site selection, decoration to operation. Combining recent trends, focusing on health, creativity and environmental protection concepts, while using social media to expand influence will greatly increase the probability of success. I wish your cafe business is prosperous!
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