How fake is Head & Shoulders? Revealing the recent chaos of counterfeit shampoos on the market
Recently, consumers in many places have complained that they purchased counterfeit "Head and Shoulders" shampoo and experienced scalp itching, hair loss and other problems after using it. This article will combine the hot topic data of the entire Internet in the past 10 days to reveal the characteristics and identification methods of counterfeit Head and Shoulders, and attach relevant case statistics.
1. Hotspot data on counterfeit toiletries across the Internet in the past 10 days
| platform | Amount of related topics | Typical complaint cases |
|---|---|---|
| 12,000 items | #shampoofakerights protection# has been read more than 80 million times | |
| Douyin | 5600+ videos | The topic "Comparison between real and fake shampoo" has exceeded 100 million views |
| 12315 platform | 327 complaints | Complaints about fake skin care products increased by 45% month-on-month in the past 30 days |
2. Six characteristics of counterfeit Head and Shoulders
1.Packaging differences:The logo on the genuine bottle is three-dimensional and hot stamped, while the fakes are mostly flat-printed. The genuine bottle has a clear production batch number on the bottom, while the fake batch number is blurred or missing.
2.Liquid texture:Authentic liquids have a moderate consistency, while fakes are often too thin or contain obvious particles.
3.Abnormal smell:The authentic ones have a fresh mint scent, while the fake ones often have a pungent chemical smell.
4.Price Trap:Low-price promotions such as “9.9 yuan flash sale” and “buy one get three free” are common on e-commerce platforms.
| sales channels | Average price of authentic products | Common price of fake goods |
|---|---|---|
| supermarket | 45-60 yuan/750ml | None |
| E-commerce platform | 40-55 yuan/750ml | 9.9-25 yuan/750ml |
| Community group buying | 35-50 yuan/750ml | 15-30 yuan/750ml |
5.Anti-counterfeiting verification:Authentic products can be verified by scanning the QR code through the official mini program, while the QR codes of fake products are mostly invalid or redirect to copycat websites.
6.Use react:Over 72% of users of fake products reported problems such as redness and swelling of the scalp and dry hair.
3. Recent typical cases of counterfeit goods circulation
| area | Quantity seized | sales channels | Simulation |
|---|---|---|---|
| Dongguan, Guangdong | 12,000 bottles | wholesale market | 85% |
| Yiwu, Zhejiang | 8000 bottles | E-commerce dropshipping | 78% |
| Baoding, Hebei | 5000 bottles | Community convenience store | 92% |
4. Professional Identification Guide
1.Official channel verification:Through the "Authenticity Check" function of P&G's official public account, enter the 16-digit anti-counterfeiting code on the bottle.
2.Texture test:The foam of the genuine product is fine and even after shaking, while the foam of the fake product is large and disappears quickly.
3.PH value detection:The pH value of genuine products is between 5.5-6.5, while fake products are often strongly alkaline (can be tested with PH test paper).
5. Consumer rights protection suggestions
1. Keep the purchase receipt and complain to the platform in a timely manner;
2. Report to the local market supervision department and provide samples of counterfeit goods;
3. For collective rights protection, evidence can be submitted online through the “National 12315 Platform”.
According to industry association data, the market size of fake daily chemical products will still reach 2.3 billion yuan in 2023. It is recommended that consumers purchase through regular supermarkets, brand flagship stores and other channels, and do not go for low prices. If you find counterfeit products, please call P&G’s anti-counterfeiting hotline at 400-830-5618 to report it immediately.
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