What brand of women’s underwear is there?

What brand of women's underwear is there? Inventory of hot topics on the Internet in the past 10 days

As women's demand for comfort and fashion increases, the choice of underwear brands has become a hot topic on social media recently. This article will combine the hot discussions across the Internet in the past 10 days to sort out popular underwear brands and consumer concerns, and present key information through structured data.

1. Top 10 popular women’s underwear brands in 2023

2. The five purchasing dimensions that consumers are most concerned about

3. Recent hot topics on social media

1.No-size bra controversy: Under the topic Xiaohongshu #underwearreview#, there were 23,000 discussions on "Is no size really suitable for everyone?", of which 35% of users said that the experience deteriorated after the bust exceeded C cup.

2.New trends in sports bras: In the Douyin #FITNESSWEAR topic, the number of views of sports bras that are both supportive and fashionable exceeded 180 million, and brands such as Lorna Jane and MAIA ACTIVE were frequently mentioned.

3.Big breast friendly design: Weibo’s hot search #big-breasted girl’s troubles # triggered a discussion on professional support underwear, and the Her Own Words brand’s single-day search volume increased by 420%.

4.Environmentally friendly material innovation: NEIWAI's newly launched biodegradable underwear series has received a 92% praise rate on Zhihu, becoming a representative work of sustainable fashion.

4. Suggestions on purchasing

1.People with small breasts: You can give priority to non-size brands such as Ubras, and be careful to choose styles with cotton designs to avoid empty cups.

2.Busty people: It is recommended to choose a professional brand with clearly marked cup numbers. The widened side design can provide better support.

3.sports scene: For medium-to-high-intensity exercise, be sure to choose professional sports bras, and the shoulder strap width should not be less than 1.5cm.

4.sensitive skin: Pay attention to products containing ≥90% cotton or using antibacterial silver ion fiber to avoid direct contact of lace with the skin.

According to the latest consumption data, Chinese women buy 4.2 pieces of underwear on average every year, and their budgets are concentrated in the 200-500 yuan range. With the popularization of the concept of "pleasant consumption", mid-to-high-end brands that combine functionality and aesthetics are continuing to gain market favor.