What are trousers? Analysis of popular topics on the entire network in the past 10 days
Recently, "legged pants" have become a popular keyword in fashion circles and social platforms. Many netizens are curious about what pants they are and why they suddenly became popular. This article will combine the hot contents of the entire network for the past 10 days, analyze them from the perspectives of definition, popularity reasons, dressing skills, etc., and attach relevant data statistics.
1. Definition and characteristics of trousers
Cuffed Pants refers to pants with elastic bands, drawstrings or folding designs on the legs, forming a "tie" effect by tightening the ankles. Its core features are:Width on top and narrow on bottom,Tighten the ankle,Combined with sporty and street style. Common materials include cotton, nylon and blended fabrics.
| type | Main features | Applicable scenarios |
|---|---|---|
| Sports trousers | Drawstring design, breathable fabric | Fitness, daily leisure |
| Working trousers | Multi-pocket, crisp style | Street wear, outdoor activities |
| Denim trousers | Elastic fabric, folding trouser feet | Trendy matching |
2. Why do trousers suddenly become popular?
According to social media data analysis in the past 10 days, the popularity of tying pants is closely related to the following factors:
| platform | Readings of related topics | Popular discussion points |
|---|---|---|
| Little Red Book | 120 million+ | "Slimming outfit with tying legs" |
| 68 million+ | "Same style of tying pants in the stars" | |
| Tik Tok | 350 million+ playback | "Tutorial Renovation Tutorial" |
1.Star effect: Artists such as Wang Yibo and Yang Mi have frequently appeared in private servers recently, which has led fans to imitate them.
2.Comfort requirements: After the epidemic, consumers prefer items that have both functional and fashionable feel.
3.Short video boost: Under the topic of "#行官网官网", the number of likes from tutorial videos exceeded 2 million.
3. Matching guide for tying legs
Based on the advice of fashion bloggers, the classic matching plan for tying pants is as follows:
• Sports wind: Paired with oversize sweatshirt + dad shoes to highlight the street feel.
• Mixed style: Working trousers with shirts + Martin boots, balance formal and casual.
• Highly skilled: Choose a high-waist style, tuck the top into the waist of the pants, and lengthen the leg proportions.
IV. Analysis of consumer purchasing behavior
Judging from the data of e-commerce platform, the consumer group of tying legs shows the following characteristics:
| Price range | Sales share | Popular colors |
|---|---|---|
| RMB 100-200 | 45% | Black, military green |
| RMB 200-500 | 30% | Khaki, gray |
| 500 yuan+ | 25% | Limited co-branded model |
5. Industry experts' opinions
Fashion commentator @Li Style said: "The popularity of tying pants reflects the rise of 'lazy and refinedism' in the post-epidemic era, and is expected to still occupy the mainstream of the market in the next six months." In addition, domestic sports brands such as Li Ning and Anta have launched a number of tying pants series, with sales up 40% year-on-year.
Conclusion
As a fashionable representative of functional items, leg trousers not only meet the needs of comfort, but also enhance the styling through design details. Behind its popularity is consumers' pursuit of "practical aesthetics", which may continue to affect the spring and summer clothing market in 2024.
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