What perfumes are suitable for women: Recommended and purchasing guide for popular fragrances in 2024
Recent data from social media and e-commerce platforms show that the popularity of perfume topics continues to rise, especially the attention of female users to seasonal notes, niche brands and sustainable perfumes has increased significantly. The following is a guide to purchasing perfume for women compiled in combination with popular topics on the entire network in the past 10 days.
1. Top 5 popular perfume types in 2024
| Ranking | Flavor Type | Popularity index | Representative Brand |
|---|---|---|---|
| 1 | Citrus aquatic tuning | 98.7 | Olong, Palma Water |
| 2 | White flowers fragrance | 92.3 | Dior, Gucci |
| 3 | Tea aroma woody | 85.6 | Bulgari, Armani |
| 4 | Fruit crepe | 78.9 | Chanel, YSL |
| 5 | Milky amber flavour | 72.1 | Tom Ford, Ludan |
2. Suggestions for choosing perfumes for different occasions
Based on the actual test feedback from users on platforms such as Xiaohongshu and Weibo, we have compiled the following scenario-based recommendations:
| Use scenarios | Recommended aroma | Duration requirements | Popular items |
|---|---|---|---|
| Workplace commuting | Fresh citrus/tea fragrance | 4-6 hours | Hermes Nile Garden |
| Date dinner | Fruit fragrance/oriental notes | 6-8 hours | YSL Free Water |
| Daily leisure | Aquatic/green fragrance | 3-5 hours | Zumalong Blue Wind Bell |
| Special occasions | Sipp/Leather | 8 hours + | Chanel Gabrielle |
3. Analysis of the price range of popular perfumes
Sales data from Douyin live broadcast room show that consumers have a polarized trend in perfume budget:
| Price belt | Percentage | Main consumer groups | Typical Characteristics |
|---|---|---|---|
| Below 500 yuan | 42% | Students/Newcomers in the Workplace | Prefer small sample taste |
| 500-1000 yuan | 35% | Urban white collar | Pay attention to brand stories |
| More than 1,000 yuan | twenty three% | High-income people | Pursuing limited edition |
4. Three golden rules for purchasing perfume
1.Must-made incense: It is recommended to try the incense on your wrist first and wait for 15 minutes to observe the performance of the middle and back adjustment. The "perfume temperature test method" that has been hotly discussed recently shows that those with higher body temperatures are more suitable for freshness, and low-temperature physique is more in line with warm fragrance.
2.Seasonal adaptation: Big data shows that the proportion of flower notes purchased in summer fell by 12%, while aquatic notes increased by 23% year-on-year. Professionals recommend choosing perfumes with lower alcohol content (<15%) in the summer to avoid evaporating too quickly.
3.Personality Match: TikTok's popular "personal fragrance test" shows that extroverted women prefer fruit notes (280w+ likes), while introverts prefer wood notes (190w+ likes).
5. Warning of emerging trends in 2024
1.Environmentally friendly perfume: Clean Beauty concept perfume search volume increased by 47% month-on-month, with main concerns including: biodegradable packaging (68%), vegan formula (52%), and fair trade raw materials (39%).
2.Smart perfume: Tmall's new product data shows that the sales of electronic perfume equipment with adjustable concentration/flavor increased by 310% year-on-year, of which women aged 25-35 accounted for 73% of the purchasers.
3.Regional limitations: The number of readings on the topic of "City Series Perfume" on Xiaohongshu has exceeded 120 million. For example, the fragrances with regional characteristics such as Shanghai osmanthus fragrance and Kyoto matcha fragrance have been sought after.
As an important carrier of personal temperament, perfume should not only consider fashion trends when choosing it, but also pay attention to the integration with your own characteristics. It is recommended to pass a sample test first, and then build your own "perfume wardrobe" according to the occasion, season and other factors. The latest research shows that modern women hold an average of 3.2 perfumes of different scents at the same time to meet the needs of diverse scenarios.
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