What is the brand of plaid clothes?
In the past 10 days, the discussion about "plaid clothes" has continued to rise across the Internet, especially the search volume for brand recognition and fashion trends has increased significantly. The following is an analysis of hot topics and brands compiled from major social platforms, e-commerce data and fashion media reports.
1. Ranking of recent popular plaid clothing brands
| Ranking | brand name | heat index | Typical style |
|---|---|---|---|
| 1 | Burberry | 98 | Classic khaki check trench coat |
| 2 | Ralph Lauren | 85 | Red and black plaid shirt |
| 3 | Vivienne Westwood | 76 | Punk style pattern suit |
| 4 | Uniqlo | 72 | Basic flannel plaid shirt |
| 5 | Zara | 68 | Fast fashion plaid dress |
2. The three major issues consumers are most concerned about
1.How to identify authentic Burberry plaid?Recently, there have been more than 20,000 notes discussing this topic on Xiaohongshu. The alignment and material of authentic plaid are the main identification points.
2.Recommended affordable alternative brandsTaobao data shows that the search volume for "plaid shirt replacement" increased by 140% week-on-week, with ASOS and H&M becoming popular choices.
3.Celebrities’ matching plaid outfitsWang Yibo and Yang Mi’s recent plaid items in street photos have triggered a wave of imitations, and sales of related products of the same style have increased by 300%.
3. Plaid clothing fashion trends in 2023
| style | representative element | Applicable scenarios |
|---|---|---|
| Retro preppy style | Scottish tartan | daily commute |
| Street cool | Asymmetric patchwork plaid | Music Festival/Street Photography |
| minimalism | Micropane pattern | business casual |
4. Purchase suggestions
1.high end budget: The Burberry Heritage series windbreaker (official website price is about 18,000 yuan) is an investment-grade item. The classic plaid pattern can be worn for 10 years and will not go out of style.
2.medium budget: Ralph Lauren’s customized shirts (2,000-4,000 yuan) are suitable for business occasions, and the standard grid spacing makes them more professional.
3.Best value for money: The Uniqlo co-branded model (199-399 yuan) uses fabrics imported from Japan. This month’s new model has been sold out and replenished 3 times.
5. Maintenance tips
• Dark plaid clothes need to be washed separately to prevent color transfer.
• Wool blend plaid jacket recommended to be dry cleaned
• Avoid folding the checkered joints when storing
According to the Baidu Index, the search volume for "plaid clothing brand" in the past seven days has increased by 65% year-on-year. It is expected that this plaid trend will continue into the autumn and winter. Consumers are advised to choose the right brand according to their own needs and pay attention to identifying counterfeit products.
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